You need a clear picture of what you want your business to become. We call this Strategic Intent.
Did you know that 80% of new businesses fail in the first five years and that 80% of the remainder don’t make it to ten years? The outcome of these statistics? A 96% failure rate or a 4% success rate. Scary, right? But it’s a sad truth that most new businesses fail.
Given that all of those businesses were working in the same economic conditions and climate, what was it that the 4% had that the 96% didn’t? The 4% succeeded because of their mindset. They had a mindset about knowing where they’re going and then working out how to get there. That involves having a very clear strategic intent. Continue reading