Building Your ‘A’ Team – Part Three

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Remember marketing again? When you are marketing to attract your target customer and a sale is made – your business must the deliver on what was promised in the sales process.  Once you employ someone, you need to make good on delivering everything you promised during the recruiting and hiring stages. This is key to building your team.

Step 1: Recruiting

–Getting clear on the position requirements – Organisation Chart and Job Agreement in place
–Getting clear on the type of person: their skills, their experience, their values and attitude
–Developing your message
–Putting your message out there
–Fielding the responses in readiness for the next stage

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Building Your ‘A’ Team – Part Two

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“Teamwork is so important that it is virtually impossible for you to reach the heights of your capabilities or make the money that you want without becoming very good at it.” ~Brian Tracy

Why is building the best team important?

It’s important because I know that you have a big vision for your business, and to get there, you can’t do it on your own.  You and your business need the best resources you can muster and develop.  And you want to do it in a way that the business becomes less dependent on you to do it all and worry about everything.

To use a sporting analogy, you are building a team and you are selecting the best players for each position on the field.  And not only do you want them to be the best in their positions, you want them to work as a team with each other. Continue reading

Building Your ‘A’ Team – Part One

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“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”
~David Ogilvy, Advertising Executive

I’ve seen business owners and middle management in corporations  who fight so hard to protect their own patch, as well as their egos, that they only hire people who are either exactly the same as them, or less than them, and therefore no competition. Continue reading

How Do You Stack Up Against Your Competition?

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What do you know about your competition? Do you ignore them and hope they will go away or at the very least – not bother you?


Pretending they don’t exist is not an option.

You are in business. It is your responsibility to be fully aware of how your target customer views not just your company, but your industry as a whole.  You must know what they are looking for, and it’s not always what you think they are looking for. It’s not even what you think they should be looking for, which is an arrogant standpoint.  Are you meeting their needs? Is your competition meeting their needs? Is it meeting different needs? Is there something others in your industry are doing in the way of product or service offerings that you need to know about? Continue reading

When You Have an Employee Who Won’t Do the Work

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Do you have an employee who won’t ‘do the work’?

Use your 1 on 1 meetings to address the fact that despite initial enthusiasm and agreement to complete a given task, they fail to deliver – and so experience few or poor results.

This is frustrating for you and for them. To the point where you become totally frustrated and begin doubting your own management abilities. This is not helpful to either the manager or the direct report.

Here are five steps to help you through this situation if it is a recurring one – or even if it’s not. Continue reading