“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”
~David Ogilvy, Advertising Executive
I’ve seen business owners and middle management in corporations who fight so hard to protect their own patch, as well as their egos, that they only hire people who are either exactly the same as them, or less than them, and therefore no competition. Continue reading
Pretending they don’t exist is not an option.
You are in business. It is your responsibility to be fully aware of how your target customer views not just your company, but your industry as a whole. You must know what they are looking for, and it’s not always what you think they are looking for. It’s not even what you think they should be looking for, which is an arrogant standpoint. Are you meeting their needs? Is your competition meeting their needs? Is it meeting different needs? Is there something others in your industry are doing in the way of product or service offerings that you need to know about? Continue reading
Remember these meetings are where you as a manager get to help your staff member ‘be the best they can be.’ This is not a forum for you to talk and tell. It is for you to lead and listen.
This potent communication tool can help you discover important information about your business, your staff, yourself, your customers—and create insights that otherwise might have remained hidden. Continue reading
Most business owners are not aware of the places their businesses are ‘leaking’ money. Sometimes real, sometimes in other forms such as lost or missed opportunities, inefficient use of time and other resources and ongoing frustrations that seem constant.
More often than not, these frustrations are dismissed with a shrug as ‘just a part of running a business’. Until the day you decide to measure what it is actually costing you. Better sooner rather than later.
The good news is that once you look into these you can generally uncover the cause, and the higher the cost to you or the business, the sooner you want to address it.
In almost every case of when a business is leaking money, it will be because of a missing system. Continue reading
In the last two blogs, I’ve been discussing the in and outs of the Personal Progress Meeting (PPM). This week, I’m going to share with you a little bit about a PPM system and some final notes on the PPM in general. Continue reading
